Design thinking + design doing
Design thinking + design doing
Zendesk wanted an ABM campaign concept — aimed at three national retailers —to tell how its omnichannel platform delivers greater visibility, engagement, and performance to enhance customer experiences.
With customer service agents constantly overwhelmed by the volume of customer enquiries, requests, and orders — no matter which comms channel they used — consumer satisfaction levels went down as complaints went up.
Playing on the aspect of Zen, we positioned Zendesk as the platform that delivers customer calm (right) across any channel (all ways).
Taking elements from the Zendesk logo, we built a visual ident for the campaign, showing balance at the top level, no matter what.
My project duties:
ART DIRECTION