Design thinking + design doing
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Arena Ice

Arena Group are world leaders in the event services industry. They help deliver the most prestigious sporting and cultural occasions in the global calendar.

As part of their continued growth Arena Group invested in the seasonal ice rink market. I created a new brand that would bring brand consistency across all locations. I also led the team on producing all supporting marketing communications both on and offline.

My project duties:

CREATIVE DIRECTION // BRAND DEVELOPMENT // UI/ UX DESIGN

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A unique logo was created for every location. Consistent in style but each with a different landmark

A unique logo was created for every location. Consistent in style but each with a different landmark

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Brand, digital, campaign, site graphics, ticketing system. All coming together to enhance brand consistency and customer experience

Brand, digital, campaign, site graphics, ticketing system. All coming together to enhance brand consistency and customer experience

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