Design thinking + design doing
Design thinking + design doing
Collinson wanted an ABM campaign to promote their travel loyalty programs to banks in the GCC. With customer expectations rising in what they want and expect from such loyalty schemes it’s necessary that banks upgrade their programs to meet and exceed expectations.
The creative route is about promoting the heritage and experience of Collinson as the first-class provider of loyalty programs. By upgrading to a Collinson first-class loyalty scheme you can deliver more for your bank and its customers.
Campaign assets included landing page, social and programmatic ads, eBooks and insight guides.
My project duties:
ART DIRECTION // UX/UI DESIGN