Design thinking + design doing
Design thinking + design doing
Avaya aimed to expand within NHS accounts by delivering targeted messaging and supporting sales teams. Despite abundant healthcare content, Avaya sought a more personalised approach through Account-Based Marketing (ABM). This strategy would optimise communication channels, driving sales in this crucial sector.
A well crafted full-funnel ABM campaign with a central content hub to steer audiences down. We created a use-case vision pack and a brand video illustrating Avaya's dedication to fostering connected ICS structures within the NHS. This established Avaya as the NHS's preferred digital transformation partner.
MY project duties:
ART DIRECTION